Luke

Kingsmill Safari

Corporate ID

Web Design

Develop identity and design a website for an upmarket African hunting experience.

View Website
Role

Sole designer and developer

Audience

Students that want to learn more about the history behind the art that is being displayed at the Vermont Museum of Art.

Date

September 2021

Role

I was commissioned to create a brand identity for an upmarket hunting company, which included colour palettes, typefaces and communication standards. After which I had to build a website that encompasses the brand.

Challenge

Once again challenge was completing this project in a few weeks as the client had an event in the USA and needed their points of contact to be re-branded and cohesive. To get this project done in time I set all other projects aside and I was able to complete ahead of schedule.

Mood board

Mood boards are useful tool early in the design process to help understand the overall look, feel and tone of the site build. Guiding the client towards the next phase and assuring consistency.



User Flow

Visual Identity

Typography

The challenge was to find the art direction that matched the artwork on display. I selected the general atmosphere, colors, and typography that fit with the brand image and product photogrpahy.

Colors
#3a281e
#e1e1e1
#080810
See It Live

Landing page above the fold

Call To Action

The art movement page, where users are given a description of the selected collection

Additional Services

Part of my deliverables was developing a brand guide and pricelists for web and print.

A visual timeline of every artwork on display from the selected collection

Tech Stack

  • Figma - Initial web design low fidelity prototypes & high fidelity prototypes
  • Adobe Creative Suite - Image correction & manipulation (Photoshop). Web graphic asset generation (Illustrator). Catalogue design (InDesign)
  • WebFlow - Site build & CMS
  • Lucid - User Flow Generation

A visual timeline of every artwork on display from the selected collection

Lessons Learned

Takeaways

This was a great project for understanding in the UX process from user research to website implementation.

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