Aesthetic Lab
Corporate ID
Web Design
Marketing Collateral
Develop identity and design a website for a aesthetic medicine training company.
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Sole designer and developer
Students that want to learn more about the history behind the art that is being displayed at the Vermont Museum of Art.
September 2021
I was commissioned to create a brand identity for an aesthetic medicine training company, which included colour palettes, typefaces and communication standards. After which I had to build a website that encompasses the brand.
Dealing with a large scale CMS project had it's challenges, and so did keeping track of a rather large sitemap. The goal of the design was to be very user friendly, and to allow easy navigation. This led me to a mobile-style menu incorporated into every viewport size.
Mood boards are useful tool early in the design process to help understand the overall look, feel and tone of the site build. Guiding the client towards the next phase and assuring consistency.
The challenge was to find the art direction that matched the artwork on display. I selected the general atmosphere, colors, and typography that fit with the brand image and product photogrpahy.
Landing page above the fold
Call To Action
Part of my deliverables was developing a brand guide, catalogues, online pricelists, marketing collateral, HTML email signatures and letterheads. I also did the social media creatives for the brand re-launch.