Dr Chris Giezing
Corporate ID
Web Design
Marketing Collateral
Develop identity and design a website for an aesthetic practitioner.
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Sole designer and developer
Students that want to learn more about the history behind the art that is being displayed at the Vermont Museum of Art.
September 2021
Client approached me knowing I love working with premium brands and developing solutions for them. I was commissioned to create a brand identity for them, which included colour palettes, typefaces and communication standards. After which I had to build an informative site that they could use to educate their patients. Brief was to keep it simple and clean.
The main challenge was to keep a technical service fun and approachable. Client wanted something different than your normal firm-based website. The idea was to achieve this by use of typeface and colouring.
Mood boards are useful tool early in the design process to help understand the overall look, feel and tone of the site build. Guiding the client towards the next phase and assuring consistency.
The challenge was to find the art direction that matched the artwork on display. I selected the general atmosphere, colors, and typography that fit with the brand image and product photogrpahy.
Landing page above the fold
Call To Action
Part of my deliverables was developing a brand guide, catalogues, online pricelists, marketing collateral, HTML email signatures and letterheads. I also wrote the script for the brand overview video that plays on the home screen.