Luke

Cafe Kreme

Packaging Design

Digital Design

Marketing Collateral Design

Design of product packaging, along with digital design work

View Website
Role

Sole designer and developer

Audience

Students that want to learn more about the history behind the art that is being displayed at the Vermont Museum of Art.

Date

September 2021

Role

Client reached out to me to re-do their packaging for their coffee bags being sold in retail outlets. After the initial project I was also tasked with doing numerous digital designs for them for use on their web platform and social media along with marketing collateral.

Challenge

Working with works maps can often prove to be a challenge in deciphering the technicalities of printing methods. In the end we ended up with packaging worthy of containing a superb product.

Mood board

Mood boards are useful tool early in the design process to help understand the overall look, feel and tone of the site build. Guiding the client towards the next phase and assuring consistency.



User Flow

Visual Identity

Typography

The challenge was to find the art direction that matched the artwork on display. I selected the general atmosphere, colors, and typography that fit with the brand image and product photogrpahy.

Colors
#f4821f
#282829
white
See It Live

Landing page above the fold

Call To Action

The art movement page, where users are given a description of the selected collection

Additional Services

A visual timeline of every artwork on display from the selected collection

Tech Stack

  • Adobe Creative Suite - Packaging Design (Illustrator). Catalogue design (InDesign)

A visual timeline of every artwork on display from the selected collection

Lessons Learned

Takeaways

This was a great project for understanding in the UX process from user research to website implementation.

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