Luke

Skip Aviation

Web Design

Photography

Marketing Collateral

Design and build of an online presence for an aviation consultancy firm.

View Website
Role

Sole designer and developer

Audience

Students that want to learn more about the history behind the art that is being displayed at the Vermont Museum of Art.

Date

September 2021

Role

I was commissioned to conceptualize, design, build and test a website. Mockups and drafts were designed in Figma. Team and facility images were also done to populate the site, after which I continue to provide printed marketing material and various other design requirements.

Challenge

Having had little to no exposure to the aviation industry the biggest challenge for me from the offset was absorbing as much information as I could, completing various competitor analyses and including the resulting data in my approach to a clean and professional design.

Mood board

Mood boards are useful tool early in the design process to help understand the overall look, feel and tone of the site build. Guiding the client towards the next phase and assuring consistency.



User Flow

Visual Identity

Typography

The challenge was to find the art direction that matched the artwork on display. I selected the general atmosphere, colors, and typography that fit with the brand image and product photogrpahy.

Colors
#00175f
#940017
white
See It Live

Landing page above the fold

Call To Action

The art movement page, where users are given a description of the selected collection

Additional Services

The client requested new team images be taken with the new look and feel. This was achieved by a multi-light setup allowing me to achieve the signature red and blue hue. I have also been commissioned to photograph their facilities. Complimentary to this, I also design and supply their marketing collateral such as company profiles, presentation folders and brochures.

A visual timeline of every artwork on display from the selected collection

Tech Stack

  • Figma - Initial web design low fidelity prototypes & high fidelity prototypes
  • Adobe Creative Suite - Image correction & manipulation (Photoshop). Web graphic asset generation (Illustrator). Catalogue design (InDesign)
  • WIX - Site build & online store integration
  • Lucid - User Flow Generation

A visual timeline of every artwork on display from the selected collection

Lessons Learned

Takeaways

This was a great project for understanding in the UX process from user research to website implementation.

Next Project